Worldwide Performance Coach Training for Leadership

The Performance Coaching for Leadership Executive Coach Training Course

Become a coach with our ILM Certified Open Performance Coach Training course. The programme includes everything required to become an executive coach, whether internal or external, as well as enabling participants to become authentic coaching managers. This executive coach training is based on the late Sir John Whitmore’s GROW model, incorporating Tim Gallwey’s “Inner Game” principles, and benefiting from Carol Wilson’s experience in her long career as a corporate MD and board director in industry, including ten years at board level with Sir Richard Branson.


Coaching for Performance Accredited Coach

Participants receive the credential CfPAC (Coaching for Performance  Accredited Coach) in recognition of Sir John’s contribution to the design of the programme. As an ILM Centre, we are also able to supply ILM Endorsed, Level 5, Level 7 and Diploma accreditation certificates for this course.



ILM coaching and mentoring training

Become a coach

When Covid restrictions prevent face-to-face delivery, this course is delivered with equal success by Zoom, on the booked dates. The Zoom training has proved to be as inspiring and energising as the live version, because of the highly interactive nature of the training, with frequent breakouts into pairs and small groups. The pictures show some of our recent participants enjoying their Zoom training.

The Performance Coach Training Course is:

  • Designed by coaches for coaches
  • Structured to be practical, embed the skills for the long term and use participants’ time efficiently
  • Uses best practices refined and shaped by the feedback of hundreds of attendees
  • Based on the proven methods such as the GROW model, and the use of unique and novel learning techniques
  • Designed by former Virgin Managing Director, Carol Wilson, and  Sir John Whitmore.

 Course Structure:

  • Three days + two days of executive coach training, four to six weeks apart, whether face-to-face or virtual
  • Practise assignments in between training modules
  • The final day consists of individual practical assessments

 Course deliverables

  • Listening
  • Questioning
  • Clarifying
  • Permission Protocol
  • The coaching-mentoring-managing continuumMSc in Coaching
  • Goal setting
  • Strategic action planning
  • The GROW model
  • Leader-as-coach
  • Managing a coaching business
  • Best practice
  • An introduction to supervision
  • Self-limiting beliefsPerformance Coach Training
  • Reference manual
  • Worksheets
  • A choice of our own Coaching for Performance Accredited Coach (CfPAC) Certificate, ILM Endorsed, Level 5 or 7 Certificate, or Level 5 or 7 Diploma

Free membership of the Association for Coaching

Sir John Whitmore at the Open Performance Coach Training Course
Sir John Whitmore with Carol Wilson at our Open Performance Coach Training Course

Every participant on our courses receives 12 months’ membership of the Association for Coaching  as an integral part of the course, free of charge.

This provides access to a wealth of information and support that is an invaluable benefit to those becoming professional coaches or looking to improve their leadership skills.

Membership benefits are the equivalent of the Association’s individual Associate level, listed here

Our approach to performance coach training

The style of our training is ‘learning by doing’. It is a very practical approach to executive coach training, in which participants  have the opportunity to practise coaching about real issues and to get feedback from our trainers and each other.

The course is divided into two modules. Between the two modules, participants are paired with a partner from the course, in order to practise their skills in a safe setting. This builds confidence and fluency, enabling participants to embed the new skills and use them fluently after the course is over.

ILM Accreditation Levels ILM distance coach training, ILM Level 5, ILM Level 7. ILM Diploma

We are an ILM Centre approved to deliver this course at ILM Endorsed, ILM Level 5, ILM Level 7 and ILM Diploma. The ILM is the leading  UK  awarding body for general and specialist management qualifications. It is the leadership arm of City & Guilds, which awards NVQ qualifications, and its awards are internationally recognised.

Only long-standing ILM Centres like ourselves are eligible to deliver the ILM Endorsed certificate, which fully qualifies you as a professional coach or manager-as-coach, without the onerous essay writing involved in Levels 5 and 7 ILM Certificates, and at less expense. This is a qualification for people who want to know simply that they can coach efficiently and have an ILM certificate as a proven credential. This certification requires an oral examination and the only written work required is a short coaching log and a case history of less than 1000 words.

Our own CfPAC certification is included in the cost of the course. For details of the different types of certification click here

People who attend our open courses:

  • Managers at all levels in the workplace
  • Executives and independent practitioners
  • Learning and Development Heads
  • HR Executives
  • Consultants wishing to enhance their coaching skills or add coaching to their portfolio
  • People wishing to coach in any area: coaching skills are fundamental and as well as being useful in organisations can be applied to any field, eg personal, health, fitness, education, finance and running a small business.

Executive Coach Training Course dates 2021

If face-to-face training is not possible due to social distancing restrictions, the course will take place on the same dates virtually on Zoom.

Module 1: March 4-6
Module 2: April 30/May 1st

Module 1: 16-18 September
Module 2: 12-13 November

Face-to-face training times: 9.00 am – 5.30 pm
Zoom training times: 9.00 am – 4 pm

Course venue – Linden House – Hammersmith, London, W6 9TA

GROW model training venue
Linden House, Hammersmith

Linden House is a Grade II listed Georgian riverside venue that stands on the North Bank of the River Thames between Hammersmith and Chiswick. The training is delivered in The Commodore’s Room, a light and airy room with fabulous views of the Thames (the three windows on the first floor in the top left of the photo).This historic house is also the clubhouse for the London Corinthian Sailing Club and the Sons of the Thames Rowing Club.

If Covid restrictions are in place, the course will be delivered virtually via Zoom on the advertised dates.

For further information email us or call  020 7022 4923.


Certification            Professional Title Fee
Culture at Work  Certificate Coaching for Performance Accredited Coach (CfPAC) £2295+VAT
ILM Endorsed Certificate ILM Endorsed Accredited Coach £2394+VAT
ILM Level 5 Certificate ILM Accredited Coach (Level 5) Certificate in Coaching and Mentoring
ILM Level 5 Diploma ILM Accredited Coach (Level 5 Diploma) Certificate in Coaching and Mentoring
ILM Level 7 Certificate ILM Accredited Coach (Level 7) Certificate in Coaching and Mentoring
ILM Level 7 Diploma ILM Accredited Coach (Level 7 Diploma) Certificate in Coaching and Mentoring

VAT concession: Individuals and small business owners not registered for VAT can pay a reduced rate  including VAT. This concession is awarded at our discretion and does not apply to applicants sponsored by their organisations. To find out if you are eligible please email us.

Scholarships: In cases of hardship, for example unemployed or low-paid candidates,  we occasionally award scholarship or reduced price places. Please email us to arrange for a phone interview if you believe you may be eligible for this.

Reductions for block bookings: There is a reduction of £230+VAT per booking for block bookings (two or more participants).