Sir John Whitmore

A personal message from Carol Wilson, business partner of Sir John Whitmore.

As a tribute to my dear friend and mentor, the coaching pioneer Sir John Whitmore, who passed away in April, I am releasing for free public viewing a video of a 40 minute coaching session, where I had the honour of being Sir John’s coachee as he demonstrated the GROW model and Transpersonal Coaching. Produced by the Oxford School of Coaching and Mentoring, it proved to be one of the most effective coaching sessions I have ever experienced. John demonstrated many facets of a great coach, including listening, asking thought-provoking questions, putting me at ease and enabling me to reach surprising new levels of insight.

The video will be available to watch free of charge on our website from 15th September. Please email if you would like to receive notification when it goes live, and/or a transcript of the conversation with explanatory notes.

After meeting Sir John in 2005, I worked with him on several projects over the following years including a six month Train the Coach Trainer programme for IKEA, and eventually we formed a company together to design an open coach training course which we still deliver today ( If you are interested in attending the next course, which commences in London on 12th October, please contact us on

My work with John Whitmore provided a structure to underpin the coaching style of management I had previously acquired through working at board level with Sir Richard Branson, and both contributed forewords to my book “Performance Coaching: A Complete Guide to Best Practice Coaching and Training”. My former career as a corporate MD generated an idea that organisations would eventually require an all encompassing coaching programme to promote a coaching approach throughout all of their management teams worldwide. Following on from what I had learned from Whitmore and Branson, by 2010 I had designed such a programme and commenced rolling it out with across the world with global clients including NCR, Philip Morris and Hilti Tools. We now deliver courses in 27 countries and five languages, all based on Sir John’s GROW model and Branson’s empowering management style. Closer to home, we provide coach-training programmes to county councils, schools, the NHS and charities including the Ministry of Entrepreneurship and the African Prison Project.

Carol Wilson