Coach Training

At Culture at Work we offer executive coach training and corporate leadership programmes worldwide in all main business languages, and open coach training courses in London. As a registered ILM centre, we can provide ILM endorsed and Level 7 coach training programmes to organisations and individuals.

Case Histories
  • IKEA
  • NCR
  • CLM 2012
  • MOE
  • PMI

+Performance Coach Training at Culture at Work

Performance Coach Training at Culture at Work

We supply advisory, consulting, leadership and accredited coaching and mentoring training for organisations anywhere in the world. We are cross cultural specialists accustomed to working with mixed nationality groups and able to deliver in all main languages. We are an approved ILM Centre (the Institute of Leadership & Management is the leading UK government educational accreditation body and is recognised worldwide) and our coach training course is approved by The Association for Coaching and Portsmouth University Business School.

We currently deliver performance coach training programmes to corporate, public sector and not-for-profit clients in 27 countries and 8 languages,

Founder and programme designer Carol Wilson is a Fellow of the Institute of Leadership & Management, the Association for Coaching and the Professional Speaking Association. Carol co-founded our associated company Performance Coach Training Ltd with coaching pioneer Sir John Whitmore, is a Member of the Global Advisory Panel to the Association for Coaching and a Trustee to the charity MOE, where she designs and delivers coach training courses to underprivileged young people and their mentors. She also provides coach training courses for The African Prisons Project, changing the culture of prisons throughout Africa. She has won and been nominated for several awards, authored or contributed to 6 books and has published over 50 articles on subjects related to coaching skills.

Carol experienced the value of a coaching culture at first hand during a decade working at board level with Sir Richard Branson at Virgin, later holding board level positions with Island Records, Warner Brothers and Polygram. Through 25 years of working at a senior corporate level she has a unique understanding of the pressures faced by managers working in large organizations, and of what will be the most useful ways of spending their time in the training room.

+Our Performance Coaching for Leadership courses

Our Performance Coaching for Leadership courses

Our signature coaching skills training programme lasts for 5 days spread over 3 months. The programme may be broken down into modules of 1-3 days. Each module can run as a standalone programme and further modules can be added when required, to complete the whole programme.

The full 5 day programme enables managers to integrate coaching skills into their own authentic leadership styles and to become qualified as ILM (The Institute of Leadership & Management) Endorsed coaches. (Even if managers are not intending to be internal coaches, this level of skill is required to integrate a coaching style into day to day workplace activities). As an ILM Centre, we can provide higher levels of ILM certification if required.

+Coaching for Performance

Coaching for Performance

Participants on our coach training courses learn how to approach any situation in a coaching way, seamlessly integrating the full spectrum of directive through to non-directive leadership:


Our coach training is based on the belief that coaching is not merely a set of skills. It is an attitude and mindset which improves relationships, decision making, mentoring, strategic planning and team performance.


The best way to change a culture is by starting at the top, with the CEO and senior management teams. However, it is more common for organisations to train middle management teams. With coaching skills training, our experience is that whether it begins at junior, middle or senior levels, the good news has a way of spreading as people notice a change in behaviour and results in those who have been trained. What often happens is that eventually managers (including C suite and senior levels) who have not previously shown an interest start to ask for coach training for themselves.

As well as providing programmes in house, we deliver this programme as an open course in London twice a year.

+Aims & Objectives of our coach training courses

Aims & Objectives of our coach training courses

The modules on our coaching training courses are designed to:

  • integrate coaching skills into the participants’ natural leadership styles
  • enhance mentoring skills with a coaching approach
  • encourage innovative thinking and decision-making in reports, mentees and teams
  • provide a comprehensive understanding of how to motivate teams
  • increase the ability to give effective and inspiring coaching feedback
  • save time by encouraging employees to think for themselves
  • enhance team building and relationships with reports, colleagues, bosses and customers
  • accredit participants as fully qualified internal or external coaches in order to thoroughly integrate coaching skills
  • bring about a steady and progressive change in the culture of the organisation

+The Structure and Curriculum of our Coach Training courses

The Structure and Curriculum of our Coach Training courses

The training can be delivered in any configurations, for example 2+2+1 days, or 3+2 days. Our coach training courses always include at least 2 live training modules, between which the participants teach themselves through a series of practical assignments.

Topics covered include foundation coaching skills including Listening, Questioning, Permission Protocol, Contracting, the GROW model, Goal Setting and Coaching Feedback; some reflection on personal leadership styles, self-management and the principles of the ‘ask instead of tell’ approach to problem solving; structures for coaching meetings and sessions, how to coach self limiting beliefs, coaching for conflict resolution and leadership archetypes. Our coach trainers listen to all the participants coaching during practice sessions and ensure that everyone receives personal feedback on their coaching, designed to enhance their confidence and performance.

We can also deliver 1 to 3 hour presentations and 1 to 4 day workshops delivering coaching skills. See our case histories page for examples of short and long courses.

+The Coaching and Mentoring Assignments

The Coaching and Mentoring Assignments

One of the most common challenges organisations experience is that managers value a training course but do not use the skills when back in the workplace. This is because humans learn by making mistakes, but people cannot afford to risk the awkwardness of applying unfamiliar methods in their own workplace, so they do not attempt to use the new skills and quickly forget them.

To remedy this, we have devised a system of buddy-up assignments between training sessions to provide participants with a ‘safe place’ where they can experiment, make mistakes and ‘own’ the coaching skills. In this way they absorb the learning, are able to source the appropriate skill at any time, and they coach in their own authentic leadership style, rather than copying the style of the trainers. This is an excellent way to adapt coaching styles to fit cultural differences.

+Coaching Skills Certification

Coaching Skills Certification

Ending the course with assessment and accreditation provides both the ‘carrot’ of an internationally recognised coaching qualification and the ‘stick’ of not wishing to fail, both of which combine to ensure that participants make time to do their practice assignments in work schedules which are often already packed. The result is not only that the participants acquire coaching skills ‘in the bones’, improving communication across the board, but that the organisation receives a much greater return on its investment.

Culture at Work is an Approved ILM Centre able to deliver ILM coaching qualifications at Endorsed, Level 7 and Diploma Level. Our performance coach training course is also accredited by the Association for Coaching and recognised as Approved Prior Learning by Portsmouth University Business School.

+Our approach to coaching training

Our approach to coaching training

Our coach training is fast paced, challenging, highly interactive, practical, pragmatic and fun. It consists of self directed learning, group coaching, trainer demonstrations and co-coaching practice, providing participants with a ‘safe place’ to stretch themselves and achieve more than they might have thought possible. There is no role play but ‘real play’ where participants coach each other and watch coaching demonstrations about their own real workplace issues. This brings the coaching skills training home and each individual feels he or she is participating in a bespoke course specifically about their personal challenges at work.

Right from the start, the time in the coach training room follows the coaching principle of self directed learning. Instead of presenting or informing the group about a coaching skill, our trainers demonstrate it with a volunteer coachee, then ask the group to identify the elements of the skill. The trainer will highlight key learning points and add anything which has not been said. Then the group practices in pairs or trios, followed by a final group debrief. In this way, the participants are constantly thinking for themselves and making the processes their own. Theory is provided in the accompanying course materials.

From our own experience in management, we know it is essential that every minute in the training room must be productive and deliver skills which are useful in the workplace; today’s managers do not have time for woolly theories. We encourage managers to learn the coaching skills, practise them until fluent, then integrate them into their own authentic leadership style.

We believe in plain English and our programmes are focussed on practical learning rather than theory or acronyms. All our coaching training modules are aimed at providing engaging, easy to use coaching tools which can be applied immediately.

A comprehensive manual or handouts are provided (depending on the length of the coaching course) to support the learning, together with Carol Wilson’s book “Performance Coaching: A Complete Guide to Best Practice Coaching and Training” (Kogan Page), which includes explicit reminders of the classroom training plus underlying theories, examples and case histories for those who wish to delve deeper, and which features Forewords by Sir Richard Branson and Sir John Whitmore.

+Our coach training team

Our coach training team

The trainers in our coach training team are selected for their authoritative knowledge and experience of workplace coaching and coach training, their charisma, friendly attitude, and their ability to challenge participants to achieve their best thinking within a safe environment. All have worked with us for several years, are fully trained and qualified by us in our coach training methods, and have delivered similar coach training programmes to our other clients.

We can deliver coach training in all main business languages anywhere in the world. If for any reason a trainer became unavailable, we would usually be able to provide a substitute trainer of equal standing at short notice.