Worldwide Performance Coach Training for Leadership

Coaching Train the Trainer

Coaching train the trainer
Newly qualified coach trainers at IKEA

Become a coach trainer for your organisation on our Coaching Train the Trainer programmes in-house for qualified and experienced coaches. The best way to learn is by attending coach training courses, watching and being mentored by our experienced trainers. After two or three such apprenticeships, experience at delivering coaching sessions, and some tailored workshops, talented trainers are able to deliver coach training courses internally.

In this way, organisations can grow and sustain a coaching culture, and build a cohort of internal coaches.

Course deliverables

Following accreditation on this course, participants will be able to:

  • Deliver coach training programmes in-house under licence as a qualified coach trainer
  • Enhance managers’ self awareness and enable them to tap into their innate resources and full potential as leaders
  • Increase managers’ efficiency and time organisation by improving delegation skills
  • Improve feedback skills
  • Improve team coaching and cohesion

Course structure

The programme consists of a series of training and assessment days, plus some apprentice and observation days, with mentoring/supervision and paired practice throughout.

The course culminates in assessment and accreditation. ILM certification is available.

A comprehensive workbook is provided for sustained learning and reference after the programme. A detailed, fully scripted delivery manual will be provided to maintain standards in the future.

Style of Learning

  • live coaching demonstrations by trainers
  • interactive practice by participants
  • a safe and fun learning environment
  • fast paced and challenging

Eligibility to attend the Coaching Train the Trainer course

This course is designed for accredited  and practising coaches who wish to become coach trainers within their organisations, and who have the ability to present to and engage participants.

Reviews for our Coaching Train the Trainer  programmes

  • “I honestly have never had such consistent positive feedback from any course I run, and I run a lot. It was interesting that after doing 6 straight days of running coaching courses last week how my dialogue with leaders changed this week. I tell people often that the reason I believe in coaching and in your model is that it makes me be the best person I can possibly be and this week has certainly been an example of that. Thank you once again for the opportunity to experience this personal and professional growth.” – David Fitzgerald, Senior Education Officer, English Schools Foundation, Hong Kong
  • Having been involved in many aspects of training within IKEA at all levels over the past 10 years , the Coaching Program facilitated by Carol Wilson & James Wright was miles ahead of any in-house program relating to Coaching that I have been involved with.” – Phil Rogers IKEA UK HR Expansion Development Manager 
  •  “It is a very practical train-the-trainer experience. The training provided an enjoyable experience to all participants by finding the right balance between theory and practice, safe environment and challenge, enough time to practise and stretch assignments, plus it satisfied stakeholder expectation of putting down a high quality standard and assessment. Our target audience was lower middle and middle management. Some markets tested the coaching training on senior management as well, and it worked perfectly.” – Gabriella Palotai, Head of Learning and Development, International Personal Finance, UK
  • “I was very fortunate to have been a delegate on a Train the trainer Coaching Course that James Wright delivered and I would have no hesitation in recommending him or indeed participating on any future training course he should deliver. James has many strengths and is a very competent trainer/coach with a great personality and likeability. He knows how to engage with all types of people and I really liked the fact that both he and Carol  really cared for us on our course and always had lots of time to guide and coach us even in the evenings or our down time. Carol and James had also made a huge effort to have a great knowledge of IKEA before starting our course, which showed a lot of dedication and a desire to understand and exceed our requirements. – Jo Murphy, UK/IE Leadership Services Manager at IKEA.
  • “Perfect! My most valuable takeaways are GROW model, EXACT model , the Five Levels of Listening and the Feedback model and that I can use these skills to coach myself” – IPF course participant
  • “By investing heavily in coach training for our teachers – and increasingly so for parents and students – and building a coaching philosophy across our school, we are now shifting our cultural outlook, enhancing collegiality and resilience. This has led to further innovation in the classroom and pastorally, particularly in the areas of assessment, feedback and restorative conversations, and greater cohesion in our school community.
    The results from our 2017 staff survey were striking in terms of the positive upturn in teacher perceptions of their own learning and place within a learning community – 100% of our teachers stated that they enjoy coming to school each day.” –
    Dr Sarah Howling (Secondary Principal) with Maria Osowiecki and Jaime Thistleton (Vice Principals)
  • “I enjoyed the interaction between colleagues from other parts of the IKEA family and the coaching exercises.” IKEA Train the Coach Trainer course participant
  • “The course was friendly and helpful, very good delivery of subject, great presentation style and teamwork. A very informative course – gives good guidelines on how to work in future and I learned a lot about myself” – IKEA Train the Coach Trainer course participant 
  • “The course was friendly and helpful, very good delivery of subject, great presentation style and teamwork. A very informative course – gives good guidelines on how to work in future and I learned a lot about myself” – IKEA Train the Coach Trainer course participant 

Read some case histories for this course:

ESF (English Schools Foundation), Hong Kong
IKEA, UK
IPF (International Personal Finance), Eastern Europe
KLASS (Alice Smith School) Kuala Lumpur