Worldwide Performance Coach Training for Leadership

CASE STUDIES: Coaching in Charities

At Culture at Work we believe that everyone should have access to coaching skills training, regardless of their ability to pay.

Coaching skills can sometimes make the greatest difference to people who have led challenging lives, who may have been homeless or convicted as offenders, or who are lacking role models in behaviour and communication. But historically these are the people least likely to gain access to coach training.

By gifting disadvantaged people with coach training skills courses, we find we are often providing them with practical communication skills which will enable them to turn their lives around.

Some case histories are described below.

MOE Foundation

Culture at Work is a sponsor of MOE Foundation, a charity providing coaching and mentoring to defeat the conditions that create a poverty mindset in society by stimulating conscious, purposeful entrepreneurial spirit in the current and future global generations. MOE actively seeks to support young people, to break the rules of the game and positively disrupt their life experience by providing them with a supportive network, training, development, coaching, mentoring and leadership/entrepreneurial support.

This red-nosed band of qualified coaches all trained through our MOE coach training programme and donated pro bono coaching sessions for Red Nose Day.

Red Noses

How you can help:
We need venues for 25 people in Central London for future MOE coach training courses. If you can provide a venue free of charge you will be featured as a MOE sponsor. Previous generous venue providers include Citibank and Rio Tinto.

For more details please contact [email protected].


“By placing coaching at the centre of our company, we find that both our employees and candidates are getting more out of our service.

We send our staff on MOE Coach Training courses. This means they’re equipped to support our clients and candidates with their goals- whether that’s finding work in Southwark after being unemployed for a long time, or whether it’s helping them assess what kind of employment is right for them. Our staff want to give tailored, personal support that is designed to boost confidence and motivation, and coaching techniques are ideal for this.

Farrah Kelly, our Marketing and Communications Officer, went on the training in February:

“It really wasn’t what I was expecting. Most training I’ve been on is very one way, but this was very interactive and hands-on. It’s really changed the way I talk and listen to people, and even though I’m not specifically planning to be a full time life coach, I find that my work relationships, both with colleagues and clients, has really improved. It’s amazing what these techniques and the practising with experts can help you achieve.”

We really value the practical approach MOE takes, meaning our staff are building on their coaching experience from the first day of their coaching- which is why everyone from our CEO to our newest recruits are encouraged to take part. This coaching culture seeps through our business, and gives us the skills and confidence to give bespoke support to the people we work with.”

African prisons project coaching case studyJustice Defenders (formerly the African Prisons Project)

Justice Defenders was founded as a charity to improve the welfare, health and education of detainees in Africa. It worked to restore dignity and hope to prisoners in Uganda and Kenya and in prisons across Africa to change the way that criminal justice issues are addressed and to empower prisoners to drive positive change. It has since broadened its scope to fight for justice for defenceless people anywhere.

Prison governors with MOE trainers and Matteo Cassini
Prison governors with MOE trainers and the APP’s Matteo Cassini

In general, the conditions in African prisons are painfully poor. Many are severely overcrowded, lack sanitation and are unable to provide adequate nutrition. Access to books and education is limited or non-existent and medical facilities wholly inadequate. In Africa physical punishment and the death penalty are still widespread and for many people a prison sentence means hard labour. Police forces and prisons services are often underfunded and undertrained, and people might be imprisoned for being vagrants, debtors or criminal lunatics. The death penalty is given for witchcraft, mutiny, treason and cowardice and, in some countries, more than two-thirds of prisoners have not been convicted of an offence.

Alexander McLean, African Prisons ProjectIn 2004 Alexander McLean, an 18 year-old UK citizen volunteering in a hospital in Kampala, helped a group of prisoners in Uganda.  Alexander returned to the UK and founded the African Prisons Project to provide models for human rights, rehabilitative approach to imprisonment which can be replicated by financially limited prisons services. Alexander has received many awards including Ashoka Fellow, TIME Magazine 30 Prestigious People Under 30, TED Senior Fellow, V Inspired Legend Award, Beacon Prize for Young Philanthropy and Overall Winner, Real World Graduate of the Year and Charity Volunteer of the Year.

Through our work with the MOE Foundation we were asked to provide training in coaching skills for African Prison Governors and Warders who were seconded to the UK every year by APP to receive education in healthcare, law and various other skills that may help make prisoner’s lives better.

We provided a three-day coaching course for the first group of secondees, covering foundation coaching skills, plus a series of practical assignments to embed the learning. They reported that coaching was the most useful aspect they had learned during their secondment.

Subsequent groups have been given three days of coaching skills training, a series of practical assignments to embed the training, and then three days of Train the Trainer training, so that they can pass on the skills in their prisons back home all over Africa.

Jeffrey Wotherspoon training African Prison Governors
Jeffrey Wotherspoon training African Prison Governors

The trainers we supplied to deliver courses for the APP have graduated as coach trainers on our MOE Coach Accelerator Pathway, through the free courses we deliver for the MOE Foundation. These trainers receive a small payment from the APP for delivering the courses while we donate our services and our courses free of charge. Most of the Coach Training, and all of the Trainer Training, has been delivered by Jeffrey Wotherspoon, now a fully fledged member of our coaching and training delivery team.

 “It is with great pleasure that I bring you the best regards of all our returned cohorts of secondees, whom I’ve had the chance to meet with over the past weeks during my time in East Africa. Visiting their institutions and collecting their testimonies has once again highlighted the high value of the coaching trainings you have delivered: thank you for the precious contribution to our projects, I look forward to working with you on future Secondments. As I believe you know, all the officers collectively reported that the coaching training was an indisputable highlight of the Programme and that it really made a difference. This has only strengthened my viewpoint that your involvement in future Programmes should be absolutely confirmed and, as soon as we will have selected the final participants, I hope we can start planning for the next course together, so that it can have an even stronger impact on the secondees’ learning experience.” – Matteo Cassini, UK Learning Journey Officer, African Prisons Project

Prison governors co-coaching
Prison governors co-coaching on the Culture at Work Performance Coach Training Course

Defenders of the Defenceless

Training paralegals and lawyers within defenceless communities to provide legal services for themselves and others. Because everyone deserves a fair hearing.

Donate online now via

Registered charity: 1121764. Company limited by guarantee: 6260329.


Crisis, is an extraordinary organisation founded nearly 50 years ago to provide shelter and a good lunch for London’s homeless people over Christmas. It has expanded to give year round support.

The Christmas offering now extends to six days of  24 hour mental and physical care, including counselling, clothing, teachers, dentists, doctors, entertainers and Samaritans, all provided by volunteers. The operation covers 9 centres, employing 6,500 volunteers and accommodating 2000 ‘guests’, as the visitors are called.

Read this article to find out how the homeless were helped by the coaching sessions and workshops we provided at a Christmas event.