Sir John Whitmore

In memory of Sir John Whitmore, the founder of Performance Coaching

by Culture at Work founder Carol Wilson

Sir John Whitmore (1937-2017) was the founder of today’s billion-dollar performance coaching industry.  Having developed the Sir John Whitmoretechniques from Tim Gallwey’s “Inner Game” in sports coaching, Sir John coined the name ‘performance coaching’ to differentiate this self-directed learning process from the standard sports coaching methods of ‘tell’ and ‘correct’. As the co-creator of the GROW model, he provided the structure adopted by coaches all over the world today and was rated as the Number One Business Coach by the Independent Newspaper.

After meeting Sir John in 2005, I collaborated with him on several projects over the following CfPAC Coaching for Performance Accredited Coachyears including a six month Train-the-Coach-Trainer programme for IKEA, and eventually we designed the Performance Coach Training course, which is still delivered every year by our trainers in London. The designation ‘CfPAC’ (Coaching for Performance Accredited Coach), the credential for this course, reflects the title of Sir John’s book, and recognises his contribution to the design of the courses.

Sir John became a dear friend and mentor, and my work with him provided a structure to underpin the coaching style of management I had previously acquired through working at board level with Sir Richard Branson. Both Sir John and Sir Richard contributed Forewords to my book “Performance Coaching: A Complete Guide to Best Practice Coaching and Training”.

In 2007, we collaboratedSir John Whitmore GROW model demonstration to produce a video of Sir John Whitmore demonstrating performance coaching. I acted as coachee and Sir John as the coach. He employed a variety of techniques, including active listening, asking thought-provoking questions, EXACT goal setting, the GROW model, the transpersonal coaching approach, creating empathy and stimulating new insights.

Watch the video:






Read a transcript here

“Coaching for Performance”Sir John Whitmore Coaching for Performance featuring the GROW model

The book which launched an entirely new profession, “Coaching for Performance; the Principles and Practice of Coaching and Leadership was written by Sir John in 1992 and is now in its fifth edition. It was the first book about coaching in the workplace, introduced the world to the GROW model, and remains the world’s bestselling book about coaching and mentoring.

Quotes from Sir John Whitmore’s “Coaching for Performance”

  • Coaching focuses on future possibilities, not past mistakes
  • Coaching is unlocking people’s potential to maximize their own performance.
  • Whether we coach, advise, counsel, facilitate, or mentor, the effectiveness of what we do depends in large measure on our beliefs about human potential. The expressions “to get the best out of someone” and “your hidden potential” imply that more lies within the person waiting to be released.
  • To get the best out of people, we have to believe the best is in there – but how do we know it is, how much is there, and how do we get it out?

If you want to bring a coaching culture into your organisation,ILM Level 5, ILM Level 7, coaching and mentoring training
click for details of the following training courses and workshops:

ILM Accredited Coaching and Mentoring  courses
Coaching and Mentoring workshops
Leading Without Formal Authority training
Unconscious Bias workshops
Mental Health First Aid workshops
Neuroscience in Emotional Intelligence workshopsAssociation for Coaching Accredited Coach Training
Mindfulness workshops
Coaching Keynotes and Conference Speakers
Train the Coach Trainer
Coaching Supervision workshops
Open Performance Coach Training courses

We deliver in-house programmes worldwide and in all main business languages
Download free coaching articles here

 For further information email us or call  020 7022 4923.