Manager as Coach Training

As an accredited ILM Centre for coaching, our signature Manager-as-coach training course is part of our certified portfolio of ILM coaching and mentoring courses. The training lasts for five days over several months and includes everything required to become an accredited coach, or an authentic coaching manager. We have delivered this coach training course in 33 countries and several languages over the last 15 years, and it has often been named as the best management course participants have ever attended. Based on Sir John Whitmore’s time-honoured GROW model, this training  will transform a manager’s leadership style, and the practice with other participants brings about a change in self-awareness, energy, potential and personal impact at a profound level.

The GROW model

We are sometimes told that participants on our courses who have trained in coaching skills previously, never really understood how to use the GROW coaching model until taught by us. We have the rare advantage of having had the GROW model explained to us by Sir John Whitmore himself, during our partnership over the last ten years of his life.

The secret lies in the flexibility of the GROW model, and the ability to understand the purpose behind each category of questions.

Sir John Whitmore's GROW model

Our Manager-as-Coach courses:

  • are designed by business people for business people
  • are structured to be practical, embed the skills for the long term and make efficient use of participants’ time
  • use best practices refined and shaped by the feedback of thousands of participants
  • are based on proven methods, like the GROW model, and the use of unique and novel learning techniques directly acquired from Sir Richard Branson, Sir John Whitmore and other thought leaders in the coaching arena, including Tim Gallwey and Nancy Kline.
  • are designed by former corporate Managing Director Carol Wilson, drawing on 25 years of business experience including 10 years working at board level with Sir Richard Branson.
  • are relevant to today’s highly pressured, cross-cultural workplace

ILM Coaching and Mentoring Training for Managers – CertificationILM accredited GROW coach training for managers

We are an ILM Centre approved to deliver Level 5, Level 7 and Diploma ILM coaching and mentoring courses. The ILM is the UK’s awarding body for general and specialist management qualifications. It is the leadership arm of City & Guilds, which awards NVQ qualifications, and its awards are internationally recognised.

Our Manager-as-Coach Training Team

Our training team

Our manager-as-coach training team are all fully qualified in our methods and have worked with us for five to fifteen years, delivering coaching and mentoring training based on the GROW model. They all have experience as managers in the workplace themselves, as well as at least ten years’ experience at delivering coaching and coach training to managers at all levels of seniority including CEO. Our trainers are experienced coaches specially selected for their presentation skills, empathy and ability to provide a safe, though challenging, training environment.

Our Approach to Manager-as-Coach Training

Our coach training courses are fast moving and intensive. The content is pragmatic and constantly adjusted to relate to the participants’ own workplace and unique challenges. We believe that every minute in the  training room must deliver something useful and practical for participants to take away.

The training consists of demonstrations by the trainer with volunteers, group discussions and participant practice. People learn by doing and focus what is relevant to them as individuals. In between the training sessions there are practical assignments enabling participants to integrate the skills, experiment and stretch themselves within the safety of practise sessions with a partner from the course, so that they can develop their own unique way of using coaching skills in tune with their leadership style.

Attitude v skills

We believe that a coaching culture is a holistic term which embraces skills, attitude and behaviour in an organisation. There is a misconception that coaching is about learning special techniques, like listening and asking questions. These are indeed coaching skills, but we believe that in a ‘coaching manager’ it is the underlying intention behind the words that matters, ie treating people with respect, focusing on their development, believing in them and raising mutual trust and self belief:

The coaching mindset

Any manager whose intention is to respect and develop others will lead in this way whether or not they have attended a course, although training in coaching skills will enhance their approach. However, if the intention is not in place, they may well find themselves saying, “I’m using open questions but my staff still hate me!”

We encourage managers to learn and copy the skills as taught on our coach training courses, integrate them through practice, and then throw the rule book away. In this way, it is possible to manage with a coaching approach but in one’s own authentic style, congruently with one’s personality and values.

The coaching-mentoring-managing continuum

The coaching-mentoring-managing continuum

The role of today’s leader requires an ability to move smoothly between being directive, guiding as a mentor and drawing out self-directed learning by asking questions.

At times managers must tell people what to do or what not to do, it is part of their role. Within a holistic GROW-based coaching approach, where trust is high and people are allowed to develop their potential, such direction will be an inspiring and motivating part of the relationship between boss and report.

This ILM accredited course is divided into two or more modules. Between the modules, participants are paired with another course participant in order to practise their skills in a safe setting. This builds confidence and fluency, enabling them to embed the new skills and use them in the workplace after the course is over.

All modules of the coaching training for managers course are specifically tailored to examples relevant to the organisation, and participants coach each other on issues currently occurring in their workplace. We are skilled at integrating our programmes into your existing coaching and leadership models and methods so that your investment in prior learning is not lost.

We are committed to ensuring that the impact of our interventions with your organisation is captured in a way that is meaningful to your business. We will work with you to develop a method that meets your specific requirements and gives you the information that you need throughout the programme.

Participants who would benefit from this course

  • C-Suite
  • Directors
  • Senior and middle managers
  • Team Leaders
  • Learning and Development Heads
  • HR Executives
  • Trainers
  • Executives wishing to become internal executive coaches

This course is open to the public twice a year in London. Full details are available on Open Executive Performance Coach Training

Develop a coaching culture in your own workplace

If you want to bring a coaching culture into your organisation,ILM accredited
click for details of the following training courses and workshops:

ILM Accredited Coaching and Mentoring  courses
Coaching and Mentoring workshops
Distance training
Leading Without Formal Authority training
Unconscious Bias workshops
Mental Health First Aid workshops
Neuroscience in Emotional Intelligence workshopsAC Accredited
Mindfulness workshops
Coaching Keynotes and Conference Speakers
Train the Coach Trainer
Coaching Supervision workshops
Open Performance Coach Training courses
Testimonials from our clients

We deliver in-house programmes worldwide and in all main business languages
Download free coaching articles here

Case Histories

At Culture at Work we provide global management coach training and leadership development programmes at all levels, including C-Suite, for organisations in 33 countries and in all main business languages. We can provide in-house courses by webinar, open coach training courses in London, ILM Endorsed, Level 5, Level 7 and Diploma qualifications, manager-as-coach courses, plus general leadership development and team building programmes. To read case histories of all these activities, Click here.

For further information email us or call  020 7022 4923.