Executive Coach Training

Executive Coach Training at Culture at Work

Performance Coaching for Leadership: Executive Coach Training

This is our signature course which we have delivered in 27 countries over the last 10 years. It includes everything required to become an accredited internal or external coach in an organisation, as well as enabling participants to become authentic coaching managers. This executive coach training will transform a manager’s leadership style, and the practice with other participants brings about a transformational change in self-awareness, energy, potential and personal impact at a profound level. Our executive coach training is:

  • Designed by business people for business people
  • Structured to be practical, embed the skills for the long term and make efficient use of participants’ time
  • Uses best practices refined and shaped by the feedback of thousands of corporate participants
  • Based on proven methods and the use of unique and novel learning techniques directly acquired from Sir Richard Branson, Sir John Whitmore and other thought leaders in the coaching arena.

Our approach to executive coach training

The style of our coach training is ‘learning by doing’. It is a very practical approach in which participants have the opportunity to practise coaching about issues arising in their workplace and to receive feedback from our trainers and each other.

The executive coach training course is purposely divided into two or more modules. Between the modules, participants are paired with another course participant in order to practise their skills in a safe setting. This builds confidence and fluency, enabling them to embed the new skills and use them in the workplace after the course is over.

We are committed to ensuring that the impact of our interventions with your organisation is captured in a way that is meaningful to your business. We will work with you to develop a method that meets your specific requirements and gives you the information that you need throughout the programme.

All modules of the executive coach training course are specifically tailored to examples relevant to your organisation, and participants coach each other on issues currently occurring in their workplace. We are skilled at integrating our programmes into your existing coaching and leadership models and methods so that your investment in prior learning is not lost.

ILM Coach Training – Certification

We are an ILM Centre approved to deliver the executive coach training course at ILM Endorsed, Level 7 and Diploma level. The Institute of Leadership and Management is a government run awarding body for general and specialist management qualifications. It is the leadership arm of City & Guilds, which awards NVQ qualifications, and its awards are internationally recognised. The ILM provides the only government endorsed executive coach training certification available in the world today.

Certification Requirements

  • Oral assessment of observed 20 minute coaching session
  • Confirmation of coaching delivery hours
  • Confirmation of hours as a coachee
  • Written case history (to see a sample case history click here)
  • Confirmation from coaching supervisor (may be another participant from the course)

Participants who would benefit from this course

  • CEOs
  • Directors
  • Senior and middle managers
  • Team Leaders
  • Learning and Development Heads
  • HR Executives
  • Trainers
  • Executives wishing to become internal executive coaches

This course is open to the public twice a year in London. Full details are available on Open Executive Performance Coach Training.

Contact us to discuss coach training and bringing coaching into your workplace. With executive coach training from Culture at Work, your organisation can benefit from greater performance at an executive level.

+Coaching for Performance

Participants on our executive coach training courses learn how to approach any situation in a coaching way, seamlessly integrating the full spectrum of directive through to non-directive leadership:

Non Directive Ask

Our executive coach training is based on the belief that coaching is not merely a set of skills. It is an attitude and mindset which improves relationships, decision making, mentoring, strategic planning and team performance.


The best way to achieve a coaching culture is by starting at the top, with the CEO and senior management teams. However, it is more common for organisations to train middle management teams. With executive coach training, our experience is that whether it begins at junior, middle or senior levels, the good news has a way of spreading as people notice a change in behaviour and results in those who have been trained. What often happens is that eventually managers (including C suite and senior levels) who have not previously shown an interest start to ask for executive coach training for themselves.

As well as providing programmes in house, we deliver this programme as an open course in London twice a year.

+Aims & Objectives of our executive coach training course

The modules on our executive coaching training course are designed to:

  • integrate coaching skills into the participants’ natural leadership styles
  • enhance mentoring skills with a coaching approach
  • encourage innovative thinking and decision-making in reports, mentees and teams
  • provide a comprehensive understanding of how to motivate teams
  • increase the ability to give effective and inspiring coaching feedback,
  • save time by encouraging employees to think for themselves
  • enhance team building and relationships with reports, colleagues, bosses and customers
  • accredit participants as fully qualified internal or external coaches in order to thoroughly integrate coaching skills
  • bring about a steady and progressive change in the culture of the organisation

+The Structure and Curriculum of our Executive Coach Training course

The training can be delivered in any configurations, for example 2+2+1 days, or 3+2 days. The executive coach training course always includes at least 2 live training modules, between which the participants teach themselves through a series of practical assignments.

Topics covered include foundation coaching skills including Listening, Questioning, Permission Protocol, Contracting, the GROW model, Goal Setting and Coaching Feedback; some reflection on personal leadership styles, self-management and the principles of the ‘ask instead of tell’ approach to problem solving; structures for coaching meetings and sessions, how to coach self limiting beliefs, coaching for conflict resolution and leadership archetypes. Our coach trainers listen to all the participants coaching during practice sessions and ensure that everyone receives personal feedback on their coaching, designed to enhance their confidence and performance.

+The Coaching and Mentoring Assignments

One of the most common challenges organisations experience is that managers value a training course but do not use the skills when back in the workplace. This is because humans learn by making mistakes, but people cannot afford to risk the awkwardness of applying unfamiliar methods in their own workplace, so they do not attempt to use the new skills and quickly forget them.

To remedy this, we have devised a system of buddy-up assignments between training sessions to provide participants with a ‘safe place’ where they can experiment, make mistakes and ‘own’ the coaching skills. In this way they absorb the learning, are able to source the appropriate skill at any time, and they coach in their own authentic leadership style, rather than copying the style of the trainers. This is an excellent way to adapt coaching styles to fit cultural differences.

+Executive Coaching Skills Certification

Ending the course with assessment and accreditation provides both the ‘carrot’ of an internationally recognised coaching qualification and the ‘stick’ of not wishing to fail, both of which combine to ensure that participants make time to do their practice assignments in work schedules which are often already packed. The result is not only that the participants acquire coaching skills ‘in the bones’, improving communication across the board, but that the organisation receives a much greater return on its investment.

Culture at Work is an Approved ILM Centre able to deliver ILM coaching qualifications at Endorsed, Level 7 and Diploma Level. Our executive coach training course is also accredited by the Association for Coaching and recognised as Approved Prior Learning by Portsmouth University Business School.

+Our approach to executive coach training

Our executive coach training is fast paced, challenging, highly interactive, practical, pragmatic and fun. It consists of self directed learning, group coaching, trainer demonstrations and co-coaching practice, providing participants with a ‘safe place’ to stretch themselves and achieve more than they might have thought possible. There is no role play but ‘real play’ where participants coach each other and watch coaching demonstrations about their own real workplace issues. This brings the coaching skills training home and each individual feels he or she is participating in a bespoke course specifically about their personal challenges at work.

Right from the start, the time in the coach training room follows the coaching principle of self directed learning. Instead of presenting or informing the group about a coaching skill, our trainers demonstrate it with a volunteer coachee, then ask the group to identify the elements of the skill. The trainer will highlight key learning points and add anything which has not been said. Then the group practices in pairs or trios, followed by a final group debrief. In this way, the participants are constantly thinking for themselves and making the processes their own. Theory is provided in the accompanying course materials.

From our own experience in management, we know it is essential that every minute in the training room must be productive and deliver skills which are useful in the workplace; today’s managers do not have time for woolly theories. We encourage managers to learn the coaching skills, practise them until fluent, then integrate them into their own authentic leadership style.

We believe in plain English and our programmes are focused on practical learning rather than theory or acronyms. All our coaching training modules are aimed at providing engaging, easy to use coaching tools which can be applied immediately.

A comprehensive manual or handouts are provided (depending on the length of the coaching course) to support the learning, together with Carol Wilson’s book “Performance Coaching: A Complete Guide to Best Practice Coaching and Training” (Kogan Page), which includes explicit reminders of the classroom training plus underlying theories, examples and case histories for those who wish to delve deeper, and which features Forewords by Sir Richard Branson and Sir John Whitmore.

+Our coach training team

The trainers in our executive coach training team are selected for their authoritative knowledge and experience of workplace coaching and coach training, their charisma, friendly attitude, and their ability to challenge participants to achieve their best thinking within a safe environment. All have worked with us for several years, are fully trained and qualified by us in our executive coach training methods, and have delivered similar executive coach training programmes to our other clients.

We can deliver executive coach training in all main business languages anywhere in the world.

Our multi-lingual executive coach training team

Workshops and follow up activities: