Corporate Coaching Culture

Creating a Coaching Culture at Work

Are you interested in creating a coaching culture at work? Organisations from all over the world come to us for our unique methods and track record in achieving and sustaining a corporate coaching culture.

Richard Branson

“The amount of time that people waste on failures, rather than putting that energy into another project, always amazes me. I have fun running the Virgin businesses, so a setback is never a bad experience, just a learning curve.” – Sir Richard Branson.
Carol Wilson and Sir Richard BransonSir Richard Branson is regarded as a ‘natural’ coach and Virgin as an example of an exemplary corporate coaching culture. Carol Wilson experienced this culture at first hand while working at Board Level with Branson for a decade during the early years of Virgin.

Drawing on this experience, Carol understands what is required to establish and embed a corporate coaching culture that can transform an organisation and have a major impact on performance. If you would like your organisation to benefit from the opportunities created by and within a corporate coaching culture, we can help.

Corporate coaching culture: what does it mean?

A corporate coaching culture allows people to:

  • take responsibility for their own actions
  • take risks and contribute their own creative ideas
  • treat mistakes and set-backs as valuable learning experiences
  • speak up, challenge and express conflicting views
  • offer constructive and motivating feedback
  • feel appreciated and that their contribution matters
  • raise motivation and performance to achieve better results
  • form cohesive and high achieving teams

Creating a corporate coaching culture is challenging, motivating and fun! Even more importantly, everybody benefits. Confidence grows, teams flourish, managers and leaders develop, performance improves and productivity increases. Creativity and ideas abound, stimulating a range of new opportunities.

How to accomplish a coaching culture

A culture is a collective representation of the behaviour of the people in your organisation, behaviour which is driven by each individual’s beliefs, values, motivations, ethics, objectives and aspirations. However, as we all know, changing those influencing factors to drive new behaviours can take time.

To enable you to create a coaching culture in your organisation we provide the following capabilities:

  • design and deliver in-house ILM coach training programmes from CEO to junior management level
  • develop your leaders through programmes combining coaching, skills training and whatever other development tools they require, including team building programmes, facilitated board meetings and away-day events to help people cope with change

The impact of coaching skills training

After working with many organisations we have seen a consistent pattern. We believe that this pattern shortcuts the process of creating behaviour change and speeds up the embedding of a genuine coaching culture. The impact of this approach is fast and visible and in our opinion is the most effective way for an organisation to achieve its business objectives.

Time and time again, we have noticed that organisations who choose to implement high quality, practical training in coaching skills for leaders and managers gain rapid cultural improvements. When the training is purposefully designed to enable the leaders and managers to spread coaching behaviours, style and ethics naturally,  the business results quickly follow.

We design and deliver in-house coach training programmes from CEO to junior management level, to enable you to create a coaching culture in your organisation. You will quickly notice the positive effects spreading throughout the company, as our training is designed to be easily and effectively implemented, right from the start.

Courses available

We can deliver these courses anywhere in the world in local languages:

  • Coaching Skills for Leaders (basic coaching skills)
  • Executive Coach Training (to ILM Diploma Level)
  • Tools of the Trade (advanced coaching skills)
  • Coaching Supervision (ILM recognised training for coaching supervisors in the workplace)
  • Train the Coach Trainer (for advanced, experienced coaches)
  • Clean Language & Emergent Knowledge (coaching at a deeper level)

Certification and credentials

ilm_centre_logoWe are an ILM Centre and approved to accredit internal and external coaches on ILM Endorsed, Level 7 and Diploma courses. The Institute of Leadership and Management is a government funded awarding body for general and specialist management qualifications. It is the leadership arm of City & Guilds, which awards NVQ qualifications and its awards are internationally recognised.

Our coaching principles are based on the late Sir John Whitmore’s best-selling, time honoured, “Coaching for Performance” and Carol Wilson’s “Performance Coaching: A Complete Guide to Best Practice Coaching and Training”, which draws on 25 years’ experience as a corporate MD and Board Director, 10 of those reporting directly to  ‘natural coach’ Sir Richard Branson.  For more details see Sir John Whitmore and Carol Wilson.

Our approach to coach training

Our trainers do not present or lecture; instead they demonstrate coaching conversations, encourage participants to identify skills, add any key points which have not been raised during the group discussions, and show a summary slide at the end of each module.

Right from the start, the time in the classroom follows the coaching principle of self directed learning. In this way, the group are constantly thinking for themselves and making the processes their own through frequent practical exercises. Detailed theory is provided in the accompanying manual for reference after the course; the manual is barely referred to in the classroom.

From our own experience in management, we know it is essential that every minute in the training room must be productive and deliver skills which are useful in the workplace; today’s managers do not have time for woolly theories. We encourage managers to learn the skills, practise them until fluent, then integrate them into their own authentic leadership style.

Key risks and critical factors

One of the most common complaints companies have is that managers value a training course but do not use the skills when back in the workplace. This is because humans learn by making mistakes, and managers cannot normally afford to risk such mistakes in their own workplace.

To avoid this, all of our courses are run over at least 4-6 weeks. Even if the training lasts only for one day, a follow up conference call can be put in place a month later. During this final session, whether face to face or by telephone, participants can review how far they have come, raise any questions or challenges which have arisen and share experiences with each other, all of which increase their motivation.

During the period in between, participants are paired up to practise the skills with each other, on assignments where they coach people outside the course, and to read the manual. This provides participants with a ‘safe place’ to experiment, make mistakes and make the process their own. In this way they absorb the skills, are able to source the appropriate skill at any time, and to use the skills in their own authentic leadership style, rather than copying the style of the trainers.

The learning acquired during these assignments is at least as valuable as the training sessions themselves. In addition this system saves the company substantial costs as the learning is embedded without the necessity of paying for trainers and training room time, and those on the receiving end of the coaching practice are benefiting from the coaching approach.

Case histories

Read case histories describing how we have implemented some of the programmes described above:

Manager-as-Coach Programs
From basic coaching skills to ILM Endorsed and Level 7 certification

Team and Leadership Development
From CEO to junior team members – unifying and motivating teams – coping with change

Coaching in Education
For teachers and education administrators

Advanced training
For certified in house coaches:

Coaching Supervision

Tools of the Trade

Clean Language/Emergent Knowledge;

Train the Coach Trainer

Coach Training in Social Enterprise
Corporate social responsibility: coaching courses for disadvantaged young people at the Ministry of Entrepreneurship

ILM Endorsed, Level 7 and Diploma ‘Become a Coach’ open courses
For coaches, consultants and managers

Around the world
Cross cultural training available in local languages

Find out more

Contact us or call 020 7022 4923 to learn more about our individually designed, in-house corporate coach training and how we can help you create a coaching culture within your organisation.

Read about the Ten Point Plan for developing a corporate coaching culture in Carol Wilson’s article summarising her presentation for the CIPD HRD conference.