Coaching Culture Strategy

Are you interested in creating a coaching culture at work? Organisations from all over the world come to us for our unique methods in designing their coaching culture strategy, and for our track record in achieving and sustaining a corporate coaching culture through coaching courses and leadership development programmes. Businesses are people, and the success of a business depends on the way people manage and work together. Through a combination of coaching, training and planning, we provide managers with new leadership skills, such as Coaching Feedback and Permission Protocol, helping you achieve a culture where people connect, inspire each other and achieve their best performance. Read our articles on “Creating a Coaching Culture”, “The Coaching-Mentoring-Managing Continuum”, “The Coaching Feedback Model” and “Permission Protocol” here.

Coaching culture strategy

Carol Wilson with
Sir Richard Branson

We have been established since 2005 and are uniquely positioned to draw on the wisdom of key thought leaders in the fields of coaching and business:

  • Our business and creative partner was the late Sir John Whitmore, pioneer of coaching and co-creator of the GROW model.
  • Our founder, Carol Wilson, worked at board level for 10 years with renowned coach, Sir Richard Branson, who created the legendary coaching culture at Virgin. Carol was a Managing Director of two of the Virgin group of companies, was the first woman in the world to found a successful record label, and signed many great artists
    Coaching Culture Strategy

    Carol Wilson with
    Sir John Whitmore

    including Sting, The Human League, Orchestral Manoeuvres in the Dark, Tom Petty and Iggy Pop.

Both Sir Richard Branson and Sir John Whitmore wrote Forewords to Carol’s book “Performance Coaching: A Complete Guide to Best Practice Coaching and Training”” and she has combined her experience of their work and philosophies with 25 years as a corporate MD (at Virgin, Polygram Warner Bros) and 17 years as a coach, trainer and coaching culture advisor.

“The amount of time that people waste on failures, rather than putting that energy into another project, always amazes me. I have fun running the Virgin businesses, so a setback is never a bad experience, just a learning curve.”
Sir Richard Branson.

Corporate coaching culture: what does it mean?

A corporate coaching culture allows people to:

  • take responsibility for their own actions
  • take risks and contribute their own creative ideas
  • treat mistakes and set-backs as valuable learning experiences
  • speak up, challenge and express conflicting views
  • master constructive and motivating coaching feedback
  • feel appreciated and that their contribution matters
  • raise motivation and performance to achieve better results
  • form cohesive and high achieving teams

Creating a corporate coaching culture is challenging, motivating and fun! Even more importantly, everybody benefits. Confidence grows, teams flourish, managers and leaders develop, performance improves and productivity increases. Creativity and ideas abound, stimulating a range of new opportunities.

Your coaching culture strategy

A culture is a collective representation of the behaviour of the people in your organisation, behaviour which is driven by each individual’s beliefs, values, motivations, ethics, objectives and aspirations. However, as we all know, changing those influencing factors to drive new behaviours can take time.

To enable you to create a coaching culture strategy in your organisation we provide the following capabilities:

  • design and deliver in-house ILM coaching and mentoring programmes from CEO to junior management level
  • develop your leaders through programmes combining coaching, skills training and whatever other development tools they require, including team building programmes, facilitated board meetings and away-day events to help people cope with change

The impact of coaching skills training as part of your coaching culture strategy

After working with many organisations we have seen a consistent pattern. We believe that this pattern shortcuts the process of creating behavioural change and speeds up the embedding of a genuine coaching culture. The impact of this approach is fast and visible and in our opinion is the most effective way for an organisation to achieve its business objectives.

Time and time again, we have noticed that organisations who choose to implement high quality, practical training in coaching and mentoring skills gain rapid cultural improvements. When the training is purposely designed to enable the leaders and managers to spread coaching behaviours, style and ethics naturally,  the business results quickly follow.

The importance of coaching feedback

The Coaching Feedback Model

Managers struggle with how to deliver feedback that will improve performance without demotivating their teams. We believe that when a high level of trust is achieved between managers and their reports, manager feedback is always perceived as as positive contribution from a supportive ally. Suggestions are welcomed and people become eager to learn without feeling threatened. The secret is in building strong relationships with high levels of integrity. In a coaching culture, there is no such thing as negative feedback, only coaching feedback.

Our programme designer, Carol Wilson, wrote IKEA’s internal coaching bible, “The Coaching and Feedback Handbook” as part of a coaching train-the-trainer project there. Read the case history here.

Certification and credentials

ILM Centre Level 5 Level 7 DiplomaWe are an ILM Centre and approved to accredit internal and external coaches on ILM Endorsed, Level 5, Level 7 and Diploma courses. The Institute of Leadership and Management is the UK’s awarding body for general and specialist management qualifications. It is the leadership arm of City & Guilds, which awards NVQ qualifications, and its awards are internationally recognised.

Our coaching principles are based on the late Sir John Whitmore’s best-selling, time honoured, “Coaching for Performance” and Carol Wilson’s “Performance Coaching: A Complete Guide to Best Practice Coaching and Training”, which draws on 25 years’ experience as a corporate MD and Board Director, ten of those years reporting directly to  ‘natural coach’ Sir Richard Branson.

Find out more

Read about the Ten Point Plan for developing a corporate coaching culture in Carol Wilson’s Creating a Coaching Culture Strategy – a Ten Point Plan

If you are interested in bringing a coaching cultur] into your organisation,  click here for details of our in-house courses.
For details of our coaching workshops and presentations click here.
For details of coaching keynotes and conference speaking click here.
Find out how to develop a Coaching Culture Strategy for your organisation here.
For Train the Coach Trainer click here.
We deliver in-house programmes worldwide and in all main business languages.
Download free coaching articles here.

Contact us through our contact form
Or on info@coachingcultureatwork.com
Or call +44 20 7022 4923