Coaching Culture Strategy

Creating a Coaching Culture at Work

Are you interested in creating a coaching culture at work? Organisations from all over the world come to us for our unique methods and track record in achieving and sustaining a corporate coaching culture.

Business are people, and the success of a business depends on the way people manage and work together. Through a combination of coaching, training and planning, we help you achieve a culture where people connect, inspire each other and achieve their best performance.

Carol Wilson with
Sir Richard Branson

We have been established for 12 years and are uniquely positioned to draw on the wisdom of key thought leaders in the fields of coaching and business: our business partner was the late Sir John Whitmore, pioneer of coaching and co-creator of the GROW model. Our founder, Carol Wilson, worked at board level for 10 years with Sir Richard Branson. Branson is famous for having created the coaching culture at Virgin, where Carol was a Managing Director of two of the Virgin group of companies, was the first woman in the world to found a successful record label, and signed many successful artists including Sting, The Human League, Orchestral Manoeuvres in the Dark, Tom Petty and Iggy Pop.

Carol Wilson with
Sir John Whitmore

Both Sir Richard Branson and Sir John Whitmore wrote Forewords to Carol’s book “Performance Coaching: A Complete Guide to Best Practice Coaching and Training”” and she has combined her experience of their work and philosophies with 25 years as a corporate MD (at Virgin, Polygram Warner Bros) and 17 years as a coach, trainer and coaching culture advisor.

“The amount of time that people waste on failures, rather than putting that energy into another project, always amazes me. I have fun running the Virgin businesses, so a setback is never a bad experience, just a learning curve.”

– Sir Richard Branson.

Corporate coaching culture: what does it mean?

A corporate coaching culture allows people to:

  • take responsibility for their own actions
  • take risks and contribute their own creative ideas
  • treat mistakes and set-backs as valuable learning experiences
  • speak up, challenge and express conflicting views
  • offer constructive and motivating feedback
  • feel appreciated and that their contribution matters
  • raise motivation and performance to achieve better results
  • form cohesive and high achieving teams

Creating a corporate coaching culture is challenging, motivating and fun! Even more importantly, everybody benefits. Confidence grows, teams flourish, managers and leaders develop, performance improves and productivity increases. Creativity and ideas abound, stimulating a range of new opportunities.

How to create a coaching culture

A culture is a collective representation of the behaviour of the people in your organisation, behaviour which is driven by each individual’s beliefs, values, motivations, ethics, objectives and aspirations. However, as we all know, changing those influencing factors to drive new behaviours can take time.

To enable you to create a coaching culture in your organisation we provide the following capabilities:

  • design and deliver in-house ILM coaching and mentoring programmes from CEO to junior management level
  • develop your leaders through programmes combining coaching, skills training and whatever other development tools they require, including team building programmes, facilitated board meetings and away-day events to help people cope with change

The impact of coaching skills training

After working with many organisations we have seen a consistent pattern. We believe that this pattern shortcuts the process of creating behavioural change and speeds up the embedding of a genuine coaching culture. The impact of this approach is fast and visible and in our opinion is the most effective way for an organisation to achieve its business objectives.

Time and time again, we have noticed that organisations who choose to implement high quality, practical training in coaching and mentoring skills gain rapid cultural improvements. When the training is purposely designed to enable the leaders and managers to spread coaching behaviours, style and ethics naturally,  the business results quickly follow.

Courses available

We can deliver these courses anywhere in the world in local languages:

Certification and credentials

ilm_centre_logoWe are an ILM Centre and approved to accredit internal and external coaches on ILM Endorsed, Level 5, Level 7 and Diploma courses. The Institute of Leadership and Management is the UK’s awarding body for general and specialist management qualifications. It is the leadership arm of City & Guilds, which awards NVQ qualifications, and its awards are internationally recognised.

Our coaching principles are based on the late Sir John Whitmore’s best-selling, time honoured, “Coaching for Performance” and Carol Wilson’s “Performance Coaching: A Complete Guide to Best Practice Coaching and Training”, which draws on 25 years’ experience as a corporate MD and Board Director, 10 of those reporting directly to  ‘natural coach’ Sir Richard Branson.

Find out more

Contact us or call 020 7022 4923 to learn more about our individually designed, in-house corporate coach training and how we can help you create a coaching culture within your organisation.

Read about the Ten Point Plan for developing a corporate coaching culture in Carol Wilson’s article summarising her presentation for the CIPD HRD conference.