Sir John Whitmore, Carol Wilson and James Wright with IKEA managers on the Performance Coach Train the Trainer course in conjunction with Performance Consultants International

Sir John Whitmore, Carol Wilson and James Wright with IKEA managers on the Performance Coach Train the Trainer course in conjunction with Performance Consultants International

IKEA has a thriving coaching culture embedded by its founder but is challenged by the nature of the business, which involves a great deal of change, temporary staff, a diverse cultural mix and the continuing movement of staff into different positions. Working in conjunction with Sir John Whitmore’s Performance Consultants International, we were asked to:

  • develop faster techniques of embedding the coaching culture with new and temporary staff
  • improve the skills of managers in providing feedback
  • build a team of in house coach trainers to sustain the new techniques.


We designed and delivered:

  • A two day coaching skills course for 80 managers specifically designed to suit IKEA’s culture and previous learning models
  • 8 days of train the trainer for 30 managers who learned to deliver the two day coaching skills course
  • Workbooks for the courses
  • A comprehensive script and slideshow presentation for the train the trainer course;
  • A 50 page ‘Coaching and Feedback Handbook’ for the whole organisation;
  • A ‘cheat card’ to assist participants in recalling and using the training in the workplace;
  • Assessment and accreditation for the managers on the train the trainer course.


All participants passed their assessment (some having required additional support and training) and became accredited. The new trainers are now delivering 2 day Performance Coach Management courses in branches all over the country. We have undertaken further design and delivery for IKEA’s recent Retail Seminar Big, a training project involving every manager in the organisation, and provided refresher days.

“Having been involved in many aspects of training within IKEA at all levels over the past 10 years , the Coaching Program facilitated by Carol Wilson & James Wright was miles ahead of any in-house program relating to Coaching that I have been involved with.” – Phil Rogers IKEA UK HR Expansion Development Manager

Comments from Course Participants:

“Positive impact on team and individual development”

“Course content was very informative”

“Very good delivery of subject, great presentation style and teamwork”

“Very informative course – gives good guidelines on how to work in future ”

“Group interaction was nervy but enjoyable”

“Friendly, helpful, learned a lot about myself”

“Keep up the good work!”

“Very enjoyable”

“Relaxed atmosphere”

“A lot of energy and potential brought to the store and business.”

“Very useful and educational, looking forward to more depth in future workshops”

“Interactive, relaxed, great to practise”

“The course was facilitated very well with plenty of scenarios and examples to take away”

“It was beneficial to use exercises in which to practise the skills used as soon as they are explained”

“Relating theories and models back to IKEA is useful to focus us back into reality”

“Seeing learning and passion from my co-workers makes me feel positive that it will go down well in my store”

“Enjoyed the content, delivered in a professional way“

“Good content, well delivered with easy reference“

“I like the interactive parts, good material, competent trainers“

“The course content was good and well delivered“

“Easy approach. Good presentation styles“

“I liked the theoretical framework, participation and open input“

“I liked coaching feedback as I had not come across it before“

“The training was provided in a “fun” style – all very positive“

“Highlighted a lot of new ways to enhance coaching skills“

“I could clearly identify how this will help me“

Thoroughly enjoyed, looking forward to next one“