BBC

Clean Language : Transformational Change through Metaphor

Liz Macann, Head of Coaching at the BBC, with Carol Wilson, Angela Dunbar and Wendy Oliver after delivering Transformational Change through Metaphor, a two day advanced coach training programme in Clean Language for the BBC

Liz Macann, Head of Coaching at the BBC, with Carol Wilson, Angela Dunbar and Wendy Oliver after delivering Transformational Change through Metaphor, a two day advanced coach training programme in Clean Language for the BBC

Objectives
The BBC has trained and accredited a group of internal executive coaches to a high level. These coaches receive regular training in advanced coaching skills. We were asked to deliver training that would further enhance and deepen their executive coaching skills.

Solutions
We designed and delivered ‘Transformational Change through Metaphor’, a course based on David Grove’s Clean Language techniques. 24 internal executive coaches were trained in a 2 day course, spread over 1 month with paired practice in between.

Outcome
After some initial scepticism, the coaches became ardently enthusiastic about the new skills, once they had experienced them in practice. All reported that they are using the skills and that both their coaching practice and leadership styles were markedly improved by the new training.

Two years later, the BBC kindly made more in-house coaches available to attend a programme in Clean Language and Emergent Knowledge, which formed part of Carol Wilson’s project for her doctorate with Middlesex University. Details of this are described in the Coaching at Work article ‘Do You See What I See