England Rugby (RFU)

England Rugby is committed to ongoing development of its leadership capability. The organisation is currently supporting its leaders by developing their business coaching skills. Leaders from across the breadth of the organisation, including qualified sports coaches, are working to become ILM endorsed coaches, so the business required an ILM accredited provider to deliver the training.


We provided a five day ILM Accredited Coaching and Mentoring Course spread over a period of three months, led by our Head of Training, James Wright, a qualified sports and business coach with an MSc in Sports Psychology.

The training is delivered in modules of 2 days + 2 days + 1 day, in between which participants are paired to practise with each other. This provides a safe space for them to embed the skills before putting them into place at work, like learning to ride a bike before taking it out on the road.

England Rugby took the innovative approach on day 4 of bringing in staff who were not participants in the training, to help the participants practise for their assessments. This contributed to a wider culture change, in that it gave participants a broader field in which to practise their business coaching skills, and introduced other staff to the benefits of a coaching approach.


We are delivering an average of two courses a year. Applicants gain ILM Endorsed accreditation as professional business coaches, and one is going on to attain a Level 7 qualification.


 “The depth of the course was great and gives hope for real behavioural change across our organisation. Speaking personally, despite having attended a number of business coaching courses during my career, there were some significant learnings from the Culture at Work course which have improved my coaching and leadership skills; whether it be quotes that resonated with me that I draw on in my day to day work, improved awareness of listening skills, importance of belief and trust in your coachee or the concept of detachment. This has all contributed to me being a more capable coach – inside and outside work! – Lucinda Pullinger, HR Director, England Rugby

 “Before completing this course I would have considered myself as someone with good coaching skills. This programme has raised my self-awareness and has given me a number of techniques I can use in my ongoing coaching. It has been thought provoking and very good for my coaching and coaching mind-set.” – Patrick McMaster, Senior L&D Partner

 “The best course I have completed.  It has really transformed my outlook.” – Rory Price – Senior Project Manager

  “An excellent course that has made me self-aware of taking a coaching approach as well as reflecting how I could approach things better. The key benefit is putting into action the leadership behaviour of coach throughout life.  Receiving coaching has made me clear on new ways forward that will make a big impact.” – Alex Thompson – Club Management and Governance Manager

 “Very valuable for my leadership development, and a thoroughly enjoyable experience which will impact on my work at the organisation more widely. – Mike Barnett – Area Manager


ILM coaching and mentoring training  ILM coaching and mentoring trainingILM coaching and mentoring training
Culture at Work, providing ILM Coaching and Mentoring Training worldwide

At Culture at Work we provide global ILM coaching and mentoring training, and leadership development programmes, at all levels, including C-Suite, for organisations in 33 countries and in all main business languages. We can provide in-house courses by webinar, open coach training courses in London, ILM Endorsed, Level 5, Level 7 and Diploma coach training qualifications, manager-as-coach courses, plus general leadership development and team building programmes. Read our article “Creating a Coaching Culture” here.

Develop a coaching culture in your own workplace

If you want to bring a coaching culture into your organisation,ILM Level 5, ILM Level 7, performance coach training
click for details of the following training courses and workshops:

ILM Accredited Coaching and Mentoring  courses
Coaching and Mentoring workshops
Leading Without Formal Authority training
Unconscious Bias workshops
Mental Health First Aid workshops
Neuroscience in Emotional Intelligence workshopsAssociation for Coaching Accredited Coach Training
Mindfulness workshops
Coaching Keynotes and Conference Speakers
Train the Coach Trainer
Coaching Supervision workshops
Open Performance Coach Training courses

We deliver in-house programmes worldwide and in all main business languages
Download free coaching articles here

 For further information email us or call  020 7022 4923.